Washington Post: Pentagon Seeks to Have Influence on Media Coverage in US and Iraq
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"The US ministry of war (Pentagon) may be sharply reducing its combat forces in Iraq, but the military plans to step up efforts to influence media coverage in that country, as well as inside the US," Washington Post reported.
"It is essential to the success of the new Iraqi government and the USF-I [U.S. Forces-Iraq] mission that both communicate effectively with our strategic audiences (i.e. Iraqi, pan-Arabic, international, and U.S. and USF-I audiences) to gain widespread acceptance of core themes and messages," according to the pre-solicitation notice for a civilian contractor or contractors to provide "strategic communication management services" there.
Calling strategic communications "a vital component of operations in Iraq," the notice says one goal is "to effectively build U.S. decision makers' and the public's understanding of Iraq's current situation, future and strategic importance as a stabilizing presence and ally against terrorism in the Middle East."
Before interviews with USF-I commanders or spokesmen, the contractor will have the task of talking with reporters ("pre-engagement with media outlets to determine the nature of the interview and the questions that will be asked by the media during the interview . . . to ensure that USF-I spokesman has maximum situation awareness prior to the interview.
When interviews are concluded, the contractor will be responsible for submitting an "electronic report capturing the key questions from the media and answers from the interviewee within 24 hours" with "a detailed recap of the interview [as] the core component of the report."
Another major effort for the contractor will continue to be "media monitoring, assessment and reporting."
"The US ministry of war (Pentagon) may be sharply reducing its combat forces in Iraq, but the military plans to step up efforts to influence media coverage in that country, as well as inside the US," Washington Post reported.
"It is essential to the success of the new Iraqi government and the USF-I [U.S. Forces-Iraq] mission that both communicate effectively with our strategic audiences (i.e. Iraqi, pan-Arabic, international, and U.S. and USF-I audiences) to gain widespread acceptance of core themes and messages," according to the pre-solicitation notice for a civilian contractor or contractors to provide "strategic communication management services" there.
Calling strategic communications "a vital component of operations in Iraq," the notice says one goal is "to effectively build U.S. decision makers' and the public's understanding of Iraq's current situation, future and strategic importance as a stabilizing presence and ally against terrorism in the Middle East."
Before interviews with USF-I commanders or spokesmen, the contractor will have the task of talking with reporters ("pre-engagement with media outlets to determine the nature of the interview and the questions that will be asked by the media during the interview . . . to ensure that USF-I spokesman has maximum situation awareness prior to the interview.
When interviews are concluded, the contractor will be responsible for submitting an "electronic report capturing the key questions from the media and answers from the interviewee within 24 hours" with "a detailed recap of the interview [as] the core component of the report."
Another major effort for the contractor will continue to be "media monitoring, assessment and reporting."
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