The "Israeli" entity has created a secretive body made up of ex-generals and a former UN ambassador to engage in an online propaganda campaign against the state's opponents internationally.
The Strategic Affairs Ministry created the corporation to carry out "mass awareness activities" to counteract what it describes as "the de-legitimization campaign" against Israel internationally, Haaretz reports.
The group, named Kella Shlomo, received $37 million from the Netanyahu government, and reportedly expects to raise the same amount through international donors, from "philanthropic sources" and "pro-‘Israel' organizations."
According to a government resolution report obtained by the media watchdog Seventh Eye, the funding is to "implement part of the ministry's activities related to the struggle against the phenomena of de-legitimization and boycotts" against the "Israeli" entity.
In late December, the entity's government approved plans to dedicate $75 million to fight the international Boycott Divestment and Sanctions (BDS) movement.
According to a list of the company's shareholders and directors, former UN ambassador Dore Gold, Yossi Kuperwasser, the former director general of the Strategic ministry, Sagi Balasha, the former director general of the "Israeli"-American Council (IAC) and Ehud Danoch, the former "Israeli" consul general in Los Angeles are part of the company.
The organization will carry out "engagement in the online space," targeting social media because "the opponent directs most of his conscious and moving efforts to this space," the ministry's legal advisor Liat Glazer wrote in government documents obtained by the Seventh Eye.
It will seek to conduct "mass awareness activities" and organize delegations of public opinion leaders "especially those who influence non-Jews."
Strategic Affairs Minister Gilad Erdan said, "A joint struggle of the government together with pro-‘Israel' organizations will double the government's efforts and help us block and defeat the boycott campaign."
The Strategic Affairs Ministry has been referred to as the entity's ‘anti-BDS start up,' and was behind the blacklist of 20 international BDS groups.
Source: News Agencies, Edited by website team