UK Bans Ad for Implying Old Al-Quds Part of Zionist Entity
Local Editor
Britain's advertising watchdog banned an "Israeli" government tourism advert for suggesting that the Old City of Occupied al-Quds was part of the Zionist entity on Wednesday.
Following a complaint, the ASA ruled the title of the brochure ""Israel" Land of Creation" and references to Old City attractions was misleading and banned the advert from appearing again in its current form.
"We understood that the status of the territories in question was the subject of much international dispute," the watchdog said.
"We therefore considered the presentation of the ad would mislead consumers into believing that the Old City was part of "Israel" and into taking a transactional decision that they would otherwise not have taken."
The brochure included a photograph showing the golden Old City landmark and Muslim shrine the Dome of the Rock, with the modern buildings of Western Occupied al-Quds in the background.
Text on the image read: "Everyone falls for the Old City, with its narrow [and car-free] alleys, teeming pilgrims and bazaar-like buzz."
The so-called "Israeli" government Tourist Office denied that the brochure implied East al-Quds and its Old City were part of "Israel".
"They said the ad did not seek to make a political statement and believed it would be inappropriate for it to do so," the ASA ruling stated.
"Rather, they believed the leaflet provided practical information that made clear that visitors to the places referred to in the ad, such as the Old City of al-Quds, could only be visited via travelling to "Israel"."
Source: News Agencies, Edited by website team
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